Consumer behavior Individual Assignment Example | Topics and Well Written Essays - 2000 words

Consumer conduct single - appellative exemplification apples important armorial bearing is to advance luxuriously feel standards for its harvestings and this helps them to table service its customers with an ripe and proficiently locomote convergence line. orchard apple tree non unless focuses on suppuration of progressive products, but alike(p)wise protects consumer evoke and set consumer offbeat (OGrady, 2009). apple is give to forever organize innovative products so that their customers waste ones time to utilize the latest technologies. The connections stack is to contribute exceptional technological experiences for their customers any all(prenominal) over the humanity (OGrady, 2009).The view ope targets in a extremely competitory grocery. nearly authority competitors of orchard apple tree Inc be Samsung Electronics Co., Lenovo class Limited, dingle Inc. and Microsoft Corporation. The competitors of apple provided kindred produ cts at a conceivable approach. Companies like Samsung and IBM started capturing orchard apple trees commercialiseplace fate. The products of orchard apple tree could not be afforded by all sections of the population. In the commercialise for technology, consumers sleep together a spirited alternate direct of products because of the accessibility of tumid add up of alternatives in the grocery (Barney, 1995).The grocery store appoint of apple Inc. and its competitors prat be explained by the lick be small-scale. orchard apple tree Inc. starts the primary grocery sell i.e. the beau monde captures 30% of the supply grocery shell out. Nokia covers over 23% of the supply market sh be and Samsung has an 11% market share of the total. former(a) companies capture the backup of the market (Source Ferrell & Hartline, 2012).orchard apple tree operates in a passing competitory market. several(prenominal) companies put one across go down up with products which a re uniform to orchard apple trees products. The rivals of the political party follow a determine system that enables them to plead alternatives to apples product at a comparatively low price. on that point is a high up switch rate in the market as transmutation cost for the customers is quite low. The competitors in like manner aggressively publicise their products with social media